What Americans think it takes to be a good news consumer
One of the most common things Americans associate with being a good news consumer is a sense of skepticism or discernment.
Numbers, Facts and Trends Shaping Your World
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Search results for: “consumer trends”
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Why do Americans get information from health and wellness influencers, and how do they find them?
Some 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts. This analysis takes a deeper dive into the reasons Americans do this, how they come across these influencers and how they view the information these influencers offer. Some of the key takeaways: Other parts of this […]
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Why Americans think news habits are changing, in their own words
We spoke with 45 everyday Americans to learn more about how people think about and interpret changes in news consumption.
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The topics Americans learn about from health and wellness influencers
Some 40% of U.S. adults say they ever get health information from social media influencers or podcasts. This analysis looks at some of the specific topics Americans get from these influencers. Some of the key takeaways: Other parts of this study look at the characteristics of health and wellness influencers themselves, why people follow them […]
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Trust in health and wellness influencers
Some 40% of U.S. adults say they ever get health and wellness information from social media influencers or podcasts. This analysis takes a deeper dive into these Americans’ experiences with these influencers – how much they trust them, what they learn, and how the information they get makes them feel about their health. Some of […]
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About a third of Americans say they’ve had an online shopping scam happen to them
The vast majority of U.S. adults (85%) say online scams and attacks are a problem on shopping sites and apps.
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When Americans say they get news from TV, what do they mean?
Among TV news consumers, 57% say that their news mostly comes from cable, satellite or broadcast television. 34% say it mostly comes from streaming services.
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A Year Into Trump’s Second Term, Americans’ Views of the Economy Remain Negative
Most Americans continue to hold negative views of the U.S. economy, as has been the case for the last six years.
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The age divide in how Americans think about news
Younger adults tend to say they mostly get news because they come across it, and they’re less likely to say it’s important to get news regularly.
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Most Americans continue to rate the U.S. economy negatively as partisan gap widens
Nearly three-in-four U.S. adults (74%) say economic conditions are only fair or poor, up slightly from 72% in January 2024.
