Numbers, Facts and Trends Shaping Your World

Search results for: “consumer trends”


  • report

    Methodology

    Survey methodology Most of the analysis in this report is based on telephone interviews conducted Feb. 29 to May 8, 2016, among a national sample of 3,769 adults, 18 years of age or older, living in all 50 U.S. states and the District of Columbia (977 respondents were interviewed on a landline telephone, and 2,792 […]

  • report

    Methodology

    Survey conducted March 2-28, 2016 and April 5-May 2, 2016 The American Trends Panel (ATP), created by the Pew Research Center, is a nationally representative panel of randomly selected U.S. adults living in households. Respondents who self-identify as internet users and who provided an email address participate in the panel via monthly self-administered Web surveys, […]

  • report

    Methodology

    Data Sources The data in the report are derived from the public-use versions of the 2000 decennial census and the 2014 American Community Survey (ACS). The 2000 decennial census public-use file is a 5% sample of the U.S. population. The ACS contains more than 3 million records, or about 1% of the U.S. population. It […]

  • report

    1. Assessing the accuracy of online nonprobability surveys

    To better understand the current landscape of commercially available online nonprobability samples, Pew Research Center conducted a study in which an identical questionnaire was administered to nine samples supplied by eight different vendors along with the Center’s probability-based online panel. A benchmarking analysis – in which a subset of each survey’s results was compared to […]

  • report

    Newspapers: Fact Sheet

    Last updated June 2016 For newspapers, 2015 might as well have been a recession year. Weekday circulation fell 7% and Sunday circulation fell 4%, both showing their greatest declines since 2010. At the same time, advertising revenue experienced its greatest drop since 2009, falling nearly 8% from 2014 to 2015. Fully one-fourth of advertising revenue […]

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