The Pew Research Center survey of 1,003 online users in October 1996 shows slow but steady growth in this activity. Online users are going online at slightly higher rates than was the case some 16 months ago. Their motivations and their behavior have changed somewhat. More are going online for pleasure, and more are seeking […]
Introduction and Summary Television news is in trouble with the American public. Fewer adults are regularly watching it these days. Viewership of nightly network news is particularly hard hit. Fewer than half the public (42%) now says it regularly watches one of the three nightly network broadcasts — down from 48% in 1995 and 60% […]
Introduction and Summary The number of Americans going online to an information service or directly to the Internet has more than doubled in the past year, but most consumers are still feeling their way through cyberspace. Few see online activities as essential to them, and no single online feature, with the exception of E-Mail, is […]
