Introduction As pervasive as information and communications technologies are in modern society, there is a great deal of variation in what technologies people have, how they use them, and what they think of them. Many of us may know someone who is the first person on the block to get the latest gadget. He – […]
This press release accompanies “A Typology of Information and Communication Technology Users.”
With lower-than-average technology assets, ICTs have less of an impact on Inexperienced Experimenters. Yet they like how ICTs connect them to other and some have tried Web 2.0 applications. This group is below average when it comes to having some information technologies (namely broadband access) and understandably it does less with fewer services and technologies […]
Productivity Enhancers happily get things done with information technology, at home and at work. But they don’t often stray into the world of interactive and mobile media. Like Lackluster Veterans, Productivity Enhancers have been online a long time and have folded internet use into their lives. Unlike Lackluster Veterans, this adoption of modern information gadgetry […]
For Lackluster Veterans, modern ICTs are just OK. Although they are content with gadgets’ communicative aspects, few like their intrusiveness and not many see ICTs adding to their personal productivity. This group’s typical member has been online for a long time – roughly ten years – and has folded the use of the internet into […]
Half of all American adults are only occasional users of modern information gadgetry, while 8% are avid participants in all that digital life has to offer
Indifferents: They have a fair amount of technology on hand, but it does not play a central role in their daily lives. This group collectively has a portfolio of information technology that is the lower than any of the preceding groups. Although Indifferents with online access will log on to the internet once every day […]
Despite having cell phones or online access, “Light but Satisfied” users say technology does not do much for them. The first of these groups, the Light but Satisfied, has a below-average rate of internet and cell phone access. They are not frequent users of the internet and are least likely group to rely on their […]
