Numbers, Facts and Trends Shaping Your World

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  • short reads

    Casual News Readers Online

    Across the top 25 news websites, three-quarters of all visitors will visit that site only once or twice per month on average.

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    Facebook Is Becoming Increasingly Important

    Facebook, the massive social networking site, has become a critical player in news. In 2010, all but one of the top sites for which there was referral data derived at least some of their audience through Facebook. The one exception was Google News, whose content links to other sites. With roughly 500 million users worldwide, […]

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    The Top 25

    Which news providers make it in among the top 25 for total U.S. traffic? While the raw figures for visitors vary from one metrics firm to the next (Nielsen’s unique visitors numbers are often much smaller than those of the ratings agency comScore, for example, and both rely mainly on home-based traffic rather than work-based, […]

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    Navigating News Online

    The future of the journalism relies heavily on understanding the ways people consume news online. But mastering that information is challenging. Behavior is changing quickly, and the metrics can be elusive and even contradictory. In a new study, PEJ examines Nielsen data from the top 25 most popular news sites to offer insights about how people get to news sites; what they do once there and where they go when they leave.

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    Non-Profit News

    Assessing a New Landscape in Journalism By Jesse Holcomb, Tom Rosenstiel, Amy Mitchell, Kevin Caldwell, Tricia Sartor and Nancy Vogt A new phenomenon has emerged in journalism in recent years-the era of non-profit news. As traditional newsrooms have shrunk, a group of institutions and funders motivated by something other than profit are entering the journalism […]

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    Major Characteristics of Religious Advocacy Groups

    Navigate this page: Religious Traditions Organizational Structure Tax Status Advocacy Expenditures Issue Agendas Constituency Size Staff and Facilities Methods and Strategies Updated May 15, 2012 Major Characteristics of Religious Advocacy Groups Advocacy groups represent a growing variety of faiths in Washington. They also vary greatly in staff size, yearly financial expenditures and other characteristics that […]

  • short reads

    Sobering News for Newspapers

    Sixteen of the top 20 U.S. newspapers lost overall audience — including online — in 2010.

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    Cable: Audience vs. Economics

    Two paths diverging would be one way of putting it. A glance at the finances of cable news in 2010 would leave one feeling outright bullish. All three major news channels were projected to have increases in operating profits — Fox News by 27%, CNN (and HLN) by 7% and MSNBC by 8%, according to the market research firm SNL Kagan.1

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    Google: Parasite or Provider?

    One of the long-lingering questions in online news is whether Google is more a help or a hindrance to news producers? Does Google drive more traffic to a news site or pull more potential traffic away by offering users the headline and first paragraph on their Google News site and selling advertising against that content? […]

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    Google Drives Most Users

    In the 40% of traffic that comes to top news sites from outside referrals, one player emerges as more important than all others. Together, Google Search and, to a lesser extent, Google News remain the biggest single driver of traffic to top news sites. On average the search engine was responsible for 30% of the […]