Numbers, Facts and Trends Shaping Your World

Search results for: “audiences”

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    Google: Parasite or Provider?

    One of the long-lingering questions in online news is whether Google is more a help or a hindrance to news producers? Does Google drive more traffic to a news site or pull more potential traffic away by offering users the headline and first paragraph on their Google News site and selling advertising against that content? […]

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    Section 3: Demographics and News Sources

    The nine typology groups differ not just in the defining components of the typology—their values and attitudes—but also in their demographic makeup. In many cases, groups with similar ideological and political interests are fundamentally different when it comes to demographics, while other groups with differing beliefs share key demographic markers. Staunch Conservatives stand out as […]

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    About the Study

    A number of members of the PEJ staff assisted in the production of this report, “How People Interact with News Online.” The team leaders on the project were research analyst Kenny Olmstead and Deputy Director Amy Mitchell. Dana Page and Tricia Sartor aided in the visual displays. How People Interact with News Online is based […]