For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
Much of the data in this essay is drawn from the Religious Landscape Study (RLS). We also draw upon data collected from surveys conducted on Pew Research Center’s American Trends Panel (ATP) and data from the General Social Survey (GSS). We walk through the details of these data sources below. We also discuss how we […]