Numbers, Facts and Trends Shaping Your World
Online video is clearly becoming a part of the news media landscape. News is a part of what people watch online, and, more than ever, the public is a part of creating this news. But advertising and revenue opportunities, while they exist, are complicated.
Local television in the U.S. saw massive change in 2013, change that remained under the radar of most Americans. Big owners of local TV stations got substantially bigger, thanks to a wave of station purchases. While the TV business profited, the impact on consumers is less clear and seems to vary from one market to the next.
News has a place in social media – but on some sites more than others
At 53 million in 2012, Hispanics are a fast growing segment of the U.S. population, accounting for half of the nation’s growth between 2000 and 2012. And media companies’ interest in reaching that audience has boomed along with the Hispanic population.
Web visitors who arrive at news sites by typing in a URL or clicking a bookmark behave quite differently from those who arrive via search engine or social media.
