How news influencers talked about Trump and Harris during the 2024 election
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
Numbers, Facts and Trends Shaping Your World
Most news influencers published posts about both candidates in summer and fall, and identical shares were more critical than supportive of each.
Many TikTok accounts mix in news with a variety of other topics, from celebrity gossip to jokes and memes.
Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.
Americans continue to say criticism from news organizations keeps political leaders from doing things they shouldn’t.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.
Among those who listed a main source of political news, six-in-ten say that their source is part of the “mainstream media.”
Today, 37% of all U.S. adults say they have a lot of or some trust in the information that comes from social media sites.
About three-quarters of U.S. adults say they’ve seen inaccurate election news at least somewhat often, and many say it’s hard to tell what’s true.
About three-quarters of Americans (73%) say they often or sometimes get local news from friends, family and neighbors.
The share of adults who say they regularly get news from TikTok has grown about fivefold since 2020, from 3% to 17% in 2024.