Americans’ Social Media Use 2025
YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
Internet and Technology
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Internet, Broadband Fact Sheet
The internet represents a fundamental shift in how Americans connect with one another, gather information and conduct their day-to-day lives. Explore the patterns, trends and statistics of internet and home broadband adoption in the United States.
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Mobile Fact Sheet
Americans today are increasingly connected to the world of digital information while “on the go” via smartphones. Explore the latest patterns, trends and statistics that have shaped the mobile revolution.
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Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
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About a third of Americans say they’ve had an online shopping scam happen to them
The vast majority of U.S. adults (85%) say online scams and attacks are a problem on shopping sites and apps.
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Republicans, Democrats now equally concerned about AI in daily life, but views on regulation differ
Overall, 44% of U.S. adults say they trust the U.S. a lot or some to regulate the use of AI effectively, while 47% have little to no trust in the U.S. to do this.
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How Parents Manage Screen Time for Kids
About four-in-ten parents say they could be doing better at managing their kid’s screen time. A larger share – 58% – say they’re doing the best they can.
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42% of social media users say the sites are important for them getting involved with political, social issues
Younger adults on social media are much more likely than older users to say social media is important for finding like-minded people and getting involved.
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Online Scams and Attacks in America Today
73% of U.S. adults have experienced some kind of online scam or attack, and these are common across age groups. Most get scam calls, texts and emails at least weekly.
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Americans’ support for school cellphone bans has ticked up since last year
More than four-in-ten Americans (44%) back bans on student cellphone use during the entire school day, up from 36% last fall.
