Americans’ Social Media Use 2025
YouTube remains the most popular, but adults are increasingly using Instagram, TikTok, WhatsApp and Reddit. Use of some platforms varies by age, gender, and race and ethnicity.
Publications
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Internet, Broadband Fact Sheet
The internet represents a fundamental shift in how Americans connect with one another, gather information and conduct their day-to-day lives. Explore the patterns, trends and statistics of internet and home broadband adoption in the United States.
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Mobile Fact Sheet
Americans today are increasingly connected to the world of digital information while “on the go” via smartphones. Explore the latest patterns, trends and statistics that have shaped the mobile revolution.
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Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
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About a third of Americans say they’ve had an online shopping scam happen to them
The vast majority of U.S. adults (85%) say online scams and attacks are a problem on shopping sites and apps.
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How Do Americans View Childhood Vaccines, Vaccine Research and Policy?
A majority of Americans say childhood vaccines are effective at preventing illness, but slightly fewer are confident that the vaccine schedule is safe.
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Have changes to CDC guidelines influenced Americans’ COVID-19 vaccine decisions?
A majority of U.S. adults (59%) say they don’t want to get an updated COVID-19 vaccine.
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12th grade girls are less likely than boys to say they want to get married someday
67% of 12th graders say they’ll likely choose to get married someday, down from 80% in 1993. The decline reflects shifting views among girls.
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What the data says about food stamps in the U.S.
On average, 42.4 million people in 22.7 million households received monthly SNAP benefits through the first eight months of the 2025 fiscal year.
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If the U.S. had 100 people: Charting Americans’ religious affiliations
If the U.S. had 100 people, 62 would be Christians, including 40 Protestants, 19 Catholics, two Latter-day Saints and two who identify with other Christian groups.
