Numbers, Facts and Trends Shaping Your World

Getting to Know Them

by Andrew Kohut, President, Pew Research Center
Special to the New York Times

If they turn out to be their party’s nominees, both Barack Obama and John McCain need to educate voters about themselves in some pretty basic, and challenging, ways. The Democratic candidate has to give voters a better sense of what he stands for, and the Republican candidate has to assure members of his own party that he is conservative enough.

At first glance, Senator McCain’s task seems the more daunting. After all, the Arizona senator has a long political track record. But the latest polling from the Pew Research Center suggests that Senator Obama’s challenge may be more difficult.

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