Nearly half of Americans are concerned about companies’ use of their data – yet frequently skip privacy policies

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October 10, 2023

3. A deep dive into online privacy choices

Nearly half of Americans are concerned about companies’ use of their data – yet frequently skip privacy policies

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Nearly half of Americans are concerned about companies’ use of their data – yet frequently skip privacy policies

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3. A deep dive into online privacy choices
Privacy and cybersecurity knowledge and confidence in digital skills vary by age and education
Privacy knowledge often translates into privacy action – but also into skepticism and doubt
People who are most confident in their tech skills trust themselves to manage their data privacy, and are far more likely to take steps to do so
Concern about companies’ data collection often translates into action – but about half of the most concerned are also overwhelmed
Frequently ignoring privacy policies is especially common among those with more privacy knowledge, confidence in their tech skills

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3. A deep dive into online privacy choices

Nearly half of Americans are concerned about companies’ use of their data – yet frequently skip privacy policies

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