The American Trends Panel (ATP), created by Pew Research Center, is a nationally representative panel of randomly selected U.S. adults. Panelists participate via self-administered web surveys. Panelists who do not have internet access at home are provided with a tablet and wireless internet connection. The panel is being managed by Ipsos.
Data in this report is drawn from the panel wave conducted March 2 to March 15, 2020. A total of 3,640 panelists responded out of 5,513 who were sampled, for a response rate of 66%. This includes 3,194 from the ATP and an oversample of 446 respondents sampled from Ipsos’ KnowledgePanel who are parents of a child age 11 or under. This does not include one panelist who was removed from the data due to an extremely high refusal rate. The cumulative response rate accounting for nonresponse to the recruitment surveys and attrition is 3.4%. The break-off rate among panelists who logged on to the survey and completed at least one item is 1.9%. The margin of sampling error for the full sample of 3,640 respondents is plus or minus 2.2 percentage points.
The subsample consisted of active ATP members who said in their profile surveys that they were parents of a child younger than 18, as well as active KnowledgePanel members who said in their profile surveys that they were parents of a child younger than 12.
The ATP was created in 2014, with the first cohort of panelists invited to join the panel at the end of a large, national, landline and cellphone random-digit-dial survey that was conducted in both English and Spanish. Two additional recruitments were conducted using the same method in 2015 and 2017, respectively. Across these three surveys, a total of 19,718 adults were invited to join the ATP, of which 9,942 agreed to participate.
In August 2018, the ATP switched from telephone to address-based recruitment. Invitations were sent to a random, address-based sample (ABS) of households selected from the U.S. Postal Service’s Delivery Sequence File. In each household, the adult with the next birthday was asked to go online to complete a survey, at the end of which they were invited to join the panel. For a random half-sample of invitations, households without internet access were instructed to return a postcard. These households were contacted by telephone and sent a tablet if they agreed to participate. A total of 9,396 were invited to join the panel, and 8,778 agreed to join the panel and completed an initial profile survey. The same recruitment procedure was carried out on August 19, 2019, from which a total of 5,900 were invited to join the panel and 4,720 agreed to join the panel and completed an initial profile survey. Of the 23,440 individuals who have ever joined the ATP, 15,444 remained active panelists and continued to receive survey invitations at the time this survey was conducted.
The U.S. Postal Service’s Delivery Sequence File has been estimated to cover as much as 98% of the population, although some studies suggest that the coverage could be in the low 90% range.8
Weighting
The ATP data was weighted in a multistep process that begins by calibrating the entire panel so that it aligns with the population benchmarks identified in the accompanying table to create a full-panel weight. For ATP waves in which only a subsample of panelists are invited to participate, a wave-specific base weight is created by adjusting the full-panel weights for subsampled panelists to account for any differential probabilities of selection for the particular panel wave. For waves in which all active panelists are invited to participate, the wave-specific base weight is identical to the full-panel weight. The next step in the weighting uses an iterative technique that aligns the sample to population benchmarks on the dimensions listed in the accompanying table.
Sampling errors and test of statistical significance take into account the effect of weighting. Interviews are conducted in both English and Spanish.
In addition to sampling error, one should bear in mind that question wording and practical difficulties in conducting surveys can introduce error or bias into the findings of opinion polls.
The following table shows the unweighted sample sizes and the error attributable to sampling that would be expected at the 95% level of confidence for different groups in the survey:
Sample sizes and sampling errors for other subgroups are available upon request.
CORRECTION (September 2020): A previous version of this methodology statement contained an incorrect description of the base weighting for this survey. None of the study findings or conclusions are affected.
