In the age of big data, survey research will not only survive but thrive
The next frontier of public-opinion research is already visible in the “big data” revolution. Through the digital traces of our everyday activities, we are creating a massive volume of information that can tell us a lot about ourselves. Smart data science can identify patterns in our behaviors and interests. And in some domains, such as […]
The challenges of polling Asian Americans
Why aren’t Asian Americans shown as a separate group when differences among whites, blacks and Hispanics are discussed in survey reports? It’s a good question, so we put together a summary of some of the methodological and other issues on accurately polling U.S. Asians.
What we learned about online nonprobability polls
The advantages of these online surveys are obvious – they are fast and relatively inexpensive, and the technology for them is pervasive. But are they accurate?