TV still the top source for election results, but digital platforms rise
Nearly nine-in-ten voters who followed the 2016 returns (88%) did so on TV, while 48% used online platforms; 21% used social networks such as Twitter and Facebook.
Civic Engagement Strongly Tied to Local News Habits
Americans who are highly attached to their communities and who always vote in local elections stand out for displaying stronger local news habits than those less engaged.
Younger adults more likely than their elders to prefer reading news
When asked whether one prefers to read, watch or listen to their news, younger adults are far more likely than older adults to opt for text – and most of that reading is occurring on the web.
More than half of smartphone users get news alerts, but few get them often
More than half of U.S. smartphone users say they get push notifications on their phones’ screens, but only about half of those who ever get these alerts click through to the full story.
The Modern News Consumer
Digital innovation has had a major impact on the public’s news habits. How have these changes shaped Americans’ appetite for and attitudes toward the news?
Key findings on the traits and habits of the modern news consumer
News remains an important part of public life. But Americans are cautious as they move into today’s more complex news environment and discerning in their evaluation of available news sources.
News Use Across Social Media Platforms 2016
A majority of Americans get news on social media, including 18% who do so often. News plays a varying role across the nine social networking sites studied.
How the 2016 presidential campaign is being discussed on Reddit
We looked at the role of news on the site and how users were discussing the presidential candidates in the lead-up to the primaries. Here are 5 key findings.
Seven-in-Ten Reddit Users Get News on the Site
Presidential candidates were mentioned in over 350,000 comments in May, June and September 2015, with a high level of early interest in Bernie Sanders
Among Millennials engaged in primaries, Dems more likely to learn about the election from social media
While Millennials overall are more likely than older generations to get political news through social media, there are striking party-line differences, particularly among Millennials who say they are very likely to take part in the primaries and caucuses.