report | Feb 22, 2024

How U.S. Adults Use TikTok

About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

fact sheet | Jan 31, 2024

Social Media Fact Sheet

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.


All Social Media Publications

report | Mar 11, 2024

How Teens and Parents Approach Screen Time

Most teens at least sometimes feel happy and peaceful when they donโ€™t have their phone, but 44% say this makes them anxious. Half of parents say they have looked through their teenโ€™s phone.

report | Feb 22, 2024

How U.S. Adults Use TikTok

About half of all U.S. adults who use TikTok have never posted a video themselves. And the top 25% of U.S. adults on the site by posting volume produce 98% of all publicly accessible videos from this group. Users who have posted videos are generally more active on the platform than non-posters.

fact sheet | Jan 31, 2024

Social Media Fact Sheet

Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.

report | Jan 31, 2024

Americansโ€™ Social Media Use

YouTube and Facebook are by far the most used online platforms among U.S. adults. But TikTok's user base has grown significantly in recent years: 33% of U.S. adults now say they use it, up from 21% in 2021.

fact sheet | Jan 5, 2024

Teens and Social Media Fact Sheet

YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.

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