Some Americans – particularly those who are younger or college educated – are finding virtual ways to connect, shop and be active.
New technologies are impacting a wide range of Americans’ commercial behaviors, from the way they evaluate products and services to the way they pay for the things they buy.
24% of Americans report earning money from the digital ‘platform economy’ in the past year. The extra income they make is a luxury for some, but a necessity for others.
How scholars, companies and workers are using Mechanical Turk, a ‘gig economy’ platform, for tasks computers can’t handle.
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
32% of adults transact bank business on their mobile phones
American teens have long been the country's most-wired age group. But contrary to the stereotype of hyper-connected teens, they say some things are better done in person.
58% of cell owners used their phones for recommendations, reviews, or price comparisons in a physical store this holiday shopping season. Young adults and smartphone owners lead the way.
10% of 2012 presidential campaign donors have contributed via text message or cell phone app.
How mobile/social tools are changing the way Americans give to and interact with organizations