Among adults who have not paid for news in the past year, the most common reason they cite is that they can find plenty of other news articles for free.
Pew Research Center’s News Media Tracker shows data on Americans’ awareness of, use of and trust in 30 major news sources to map out part of the U.S. media ecosystem.
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.