Last week, a major part of the media narrative about the 2008 campaign involved the media themselves -- specifically ABC’s moderators for the April 16 debate in Philadelphia.
While McCain has been consistently less visible to the public, far more Americans say the news they have been hearing about him is generally positive than say the same about coverage of Obama or Clinton.
Renewed attention to Iraq benefited the GOP candidate, while Democrats seemed caught up in a game of gaffe ping-pong, with the media eagerly keeping score.
Obama attracted the most coverage, McCain's bio tour earned him headlines, but Clinton generated the clearest story line with her "Rocky" reference.
While her Bosnia flap made Clinton the newsmaker of the week, she continues to lag behind Obama in terms of public visibility. Both candidates, despite recent negative news, have seen little change in their favorability.
In recent campaign media narratives, bad news is big news. Hillary Clinton's oft-repeated story about encountering sniper fire in Bosnia made her last week's top newsmaker.
The usually fractious fraternity of talking heads agreed on one thing -- Obama's ability to put words together. They were less unanimous about the content.
Fully 85% of Americans say they heard about Obama's speech, and 70% have heard more about him in the last week than any other candidate. The impact of events on Obama's image appears to be mixed.
Maybe the good news for Hillary Clinton and Barack Obama last week was that the problems of another Democrat -- Eliot Spitzer -- generated almost as much media attention as they did.
Americans are paying close attention to all aspects of the election this year, but the most widely recognized item involves rumors that Obama is a Muslim.