This may be the last presidential election dominated by Boomers and prior generations
Recent presidential elections have been dominated by voters from the Baby Boom and previous generations. That may change this November.
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High-profile polling failures in recent elections have drawn attention to the challenges in using surveys to predict outcomes. Our study examines various methods of determining who is a likely voter.
Survey Report As candidates in both parties prepare for the next round of presidential debates, a new national survey finds that the public is highly engaged by the 2016 campaign. Fully 74% of Americans say they have given a lot or some thought to the candidates, higher than the shares saying this at comparable points […]
Survey Report With just four days before the midterm elections, the spotlight understandably is focused on the estimated 40% of voting age adults who are expected to show up at the polls next Tuesday. There has been less attention on the much larger share who most probably will not. As in past elections, nonvoters [1. […]
Survey Report Voters are reporting roughly similar levels of contact from political campaigns and groups as four years ago, with one notable exception. The share of voters who say they have received a phone call about the election has fallen 12 points since mid-October 2010, from 59% to 47%. This decline has been driven by […]