Audiences are declining for traditional news media in the U.S. – with some exceptions
A declining share of U.S. adults are following the news closely, and audiences are shrinking for several older types of news media.
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The State of the News Media fact sheets use a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere.
Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.
In 2022, both prime-time and daytime cable news audiences increased for Fox News but decreased for CNN, MSNBC and Newsmax.
Financially, advertiser expenditures for the news programs of the three major networks have declined substantially since 2020.
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