Numbers, Facts and Trends Shaping Your World

News Media Trends

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    State of the News Media methodology

    The State of the News Media fact sheets use a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere.

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    Local TV News Fact Sheet

    Local TV companies generated more revenue in 2022 than in 2021, consistent with a cyclical pattern in which advertising revenue rises in election years and falls in non-election years.

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    Cable News Fact Sheet

    In 2022, both prime-time and daytime cable news audiences increased for Fox News but decreased for CNN, MSNBC and Newsmax.

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    Network News Fact Sheet

    Financially, advertiser expenditures for the news programs of the three major networks have declined substantially since 2020.

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