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    NBC’s Believability Burned

    Report Summary The believability of NBC News has been diminished in the eyes of the public after it admitted that it staged the explosion of a General Motors truck during a segment of the newsmagazine program “Dateline NBC.”

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    It’s Still the Economy… Mr. Clinton

    Report Summary Despite an upsurge in consumer confidence, the attention of the American public continues to be focused on the economy. Nearly two out of three Americans (62%) believes that the economy is still either in a recession, or in a depression, while only 34% of the public thinks that an economic recovery has begun.

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    Press Sees Coverage as Having Hurt Bush Election Chances

    Report Summary A substantial majority (55%) of the American journalists who followed the 1992 presidential campaign believe that George Bush’s candidacy was damaged by the way the press covered him. Only 11% feel that Gov. Bill Clinton’s campaign was harmed by the way the press covered his drive to the presidency. Moreover, one out of […]

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    Voters Say ’Thumbs Up’ To Campaign, Process & Coverage

    Report Summary The American electorate feels better about itself and better about the campaign process than it did four years ago. A panel back post-mortem survey of voters conducted the weekend following the election found 77% of Americans thinking they learned enough during the campaign to make an informed choice between President George Bush, Governor […]

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    Clinton and Perot the Focus of Voter Attention

    Report Summary Bill Clinton and Ross Perot continue to command more voter attention than George Bush. Times Mirror’s latest Air Wars Score Card finds 37% of American voters saying that in the past week they have heard the most in the media about Bill Clinton. Almost as many mention independent candidate Ross Perot (31%), while […]

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    Public Tunes Bush Out

    Report Summary George Bush is losing the air wars to challengers Bill Clinton and Ross Perot. While the President may be getting as much media coverage and buying as much advertising as his rivals, voters this past week say they have heard most about Clinton and Perot.

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    Clinton Bounce Begins

    Report Summary On the eve of the Democratic Convention, Governor Bill Clinton has taken a giant step toward improving his personal image. A Times Mirror poll conducted on Wednesday and Thursday evening of this week finds 59% of the voting age public having a favorable impression of the Democratic candidate VS. 34% unfavorable. This is […]

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    The Campaign and the Press at Halftime

    Report Summary While George Bush, Bill Clinton, and Ross Perot have all criticized 1992 campaign press coverage, the three candidates might be surprised to learn that many members of the press community share their negative views.

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    Public Interest and Awarness of the News

    Report Summary While news about the Rodney King verdict and the Los Angeles riots clearly dominated the public’s interest, reports about the condition of the economy were still very closely followed by four in ten Americans (39%). But attention to the economy dropped significantly since Times Mirror’s March and February polls (47% and 47% respectively). […]

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    Washington Follows the Primaries

    Report Summary The President’s approval ratings have slipped below 40% for the first time ever, a significant gender gap is re-emerging, and two traditionally strong constituencies — the affluent and younger voters — are starting to edge away from the President. While the now famous unnamed Democrat beats the President, the public still believes Bush […]

Signature Reports

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Pew Research Center illustration for America's News Influencers report; photos via Getty Images

America’s News Influencers

This study explores the makeup of the social media news influencer universe, including who they are, what content they create and who their audiences are.