The Medicare Information Challenge
OK, so a high-stakes financial decision faces a big group of consumers. Most experienced Internet users might say, “So what, I got a great deal on my car last year based on Web research…”
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22% of Americans 65 and older use the Internet. The percent of seniors who go online has jumped by 47% between 2000 and 2004. In a February 2004 survey, 22% of Americans age 65 or older reported having access to the Internet, up from 15% in 2000. By …
Internet penetration is not spread evenly over all regions, and users in different regions do different things online.
This study reveals a fluidity in internet use, detailing the on again, off again, or proximal relationships that some have with the Internet and also looks at those who remain offline and the reasons given for non-use.