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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • short reads

    Twitter Update

    About one-in-five internet users now say they use Twitter or another similar service, up from 11% in April.

  • presentation

    Surviving in the new information ecology

    Lee discusses the latest findings of the Pew Internet Project and why they suggest that libraries can play a role in people’s social networks in the future.

  • report

    The Twitter Question

    How we measure Twitter and status updating (and an invitation to help us improve).

  • report

    Twitter and Status Updating, Fall 2009

    Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others–up from 11% in April.

  • report

    Portrait of a Twitter user: Status update demographics

    Some 19% of internet users now say they use Twitter or another service to share updates about themselves, or to see updates about others. This represents a significant increase over previous surveys in December 2008 and April 2009, when 11% of inter…