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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

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  • video

    Video: The Rise of Online Video

    A report from the Pew Research Center’s Internet & American Life Project finds that online video is growing. 78% of online adults watch or download videos online, up from 69% in 2009, and the share of internet users who upload or post video online has doubled from 14% in 2009 to 31% today.

  • report

    Video: The Rise of Online Video

    A report from the Pew Research Center’s Internet & American Life Project finds that online video is growing. 78% of online adults watch or download videos online, up from 69% in 2009, and the share of internet users who upload or post video online has doubled from 14% in 2009 to 31% today.

  • report

    Online Video 2013

    The percent of online adults who upload or post videos online has doubled from 14% in 2009 to 31%. The share of online adults who watch or download videos has also grown from 69% of online adults in 2009 to 78%, with mobile phones playing a key role.

  • short reads

    On Twitter: Dueling views on the shutdown and Obamacare

    Two separate, but related conversations have been prominent on Twitter—one about the government shutdown and the other about President Obama’s health care law, the landmark legislation at the heart of the Congressional impasse that triggered the shutdown.