5 facts about Americans and YouTube
Here are five key findings about YouTube from our research to mark its 20th anniversary.
Numbers, Facts and Trends Shaping Your World
Social Media
No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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Social Media
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Jobs, hobbies top the list of things U.S. adults put in their Twitter profiles; references to politics relatively rare
73% of U.S. adult Twitter users include identifiable text in their profile, but 27% include no text apart from the display and username fields.
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How parents’ views of their kids’ screen time, social media use changed during COVID-19
In April 2021, we followed up with many of the same parents surveyed in March 2020 on their children’s use of technology and social media.
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AI and Human Enhancement: Americans’ Openness Is Tempered by a Range of Concerns
Public views are tied to how these technologies would be used and what constraints would be in place.
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5 facts about Twitter ‘lurkers’
Roughly half of American adults who use Twitter (49%) post fewer than five tweets per month; 59% of infrequent tweeters are ages 30 to 49.
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More members of Congress, especially Democrats, are talking about Black History Month on social media
64% of members of Congress mentioned Black History Month on Facebook or Twitter in February 2021, up from just 29% in 2015.
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Visions of the Internet in 2035
Asked to “imagine a better world online,” experts hope for a ubiquitous – even immersive – digital environment that promotes fact-based knowledge, offers better defense of individuals’ rights, empowers diverse voices and provides tools for technology breakthroughs and collaborations to solve the world’s wicked problems.
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Share of those 65 and older who are tech users has grown in the past decade
Adoption of key technologies by those in the oldest age group has grown markedly since about a decade ago.
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How Americans tweet about the news
Here is how the average adult Twitter user in the U.S. tweeted about the news in 2021, as well as how these patterns have changed since 2015.
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News on Twitter: Consumed by Most Users and Trusted by Many
Fully 70% of U.S. adult Twitter news consumers say they have used Twitter to follow live news events, up from 59% who said this in 2015.
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The Behaviors and Attitudes of U.S. Adults on Twitter
A minority of Twitter users produce a majority of tweets from U.S. adults, and the most active tweeters are less likely to view the tone or civility of discussions as a major problem on the site.
