5 facts about Americans and YouTube
Here are five key findings about YouTube from our research to mark its 20th anniversary.
Numbers, Facts and Trends Shaping Your World
Social Media
No consensus on who comes to mind when Americans are asked to name a news influencer
In an open-ended question, we asked U.S. adults who say they regularly get news from news influencers to name the first one who comes to mind for them.
What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
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Key facts about Telegram
While 27% of U.S. adults say they have heard of Telegram, only 2% use the alternative social media app for news.
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Explicit content, time-wasting are key social media worries for parents of U.S. teens
A majority of U.S. parents are keeping a watchful eye on what their teens do on social media; some are also imposing screen time restrictions.
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Americans differ by party, ideology over the impact of social media on U.S. democracy
74% of Republicans say social media has been more of a bad thing for U.S. democracy, compared with a smaller majority of Democrats (57%).
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Social Media Seen as Mostly Good for Democracy Across Many Nations, But U.S. is a Major Outlier
Most think social media has made it easier to manipulate and divide people, but they also say it informs and raises awareness.
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In advanced and emerging economies, similar views on how social media affects democracy and society
People in advanced and emerging economies have mixed feelings about social media’s impact on political life.
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For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
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Key facts about Truth Social
With Donald Trump’s 2024 presidential bid now officially underway, here are key facts about Truth Social and its users.
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Connection, Creativity and Drama: Teen Life on Social Media in 2022
Majorities of teens credit social media with strengthening their friendships and providing support while also noting the emotionally charged side of these platforms.
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As the 2022 campaign draws to a close, here’s how federal, state and local candidates have used Twitter
One-in-five federal, state and local candidate tweets in 2022 have mentioned race, abortion, education or the economy.
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Key facts about Parler
While 38% of U.S. adults say they have heard of Parler, just 1% of Americans regularly get news there.
