Social Media

Using public opinion surveys and large-scale data analysis, we have studied the content on YouTube and how the U.S. public engages with it.

How many ad preferences Facebook lists for its U.S. users – and how accurate they are – depends on how often, and for how long, they've used the platform.

Amid unrest, here is a closer look at Lebanon's widespread use of WhatsApp, as well as unhappiness with the political and economic situation.

These users make up just 6% of all U.S. adults with public accounts, but they account for 73% of tweets from adults that mention politics.

The findings of this analysis paint a nuanced picture of just how prevalent political speech is among U.S. adults on Twitter.

Getting news from social media is an increasingly common experience; nearly three-in-ten U.S. adults do so often.

The more confident people are that members of powerful groups behave unethically, the less likely they are to have confidence in that group’s performance.

Millennials have often led older Americans in their adoption and use of technology. But there has also been significant growth in tech adoption in recent years among older generations.

Smartphone users in emerging economies – especially those who use social media – tend to be more exposed to people with different backgrounds and more connected with friends they don’t see in person.