Numbers, Facts and Trends Shaping Your World

Social Media

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The TikTok logo appears on a smartphone screen in the Apple app store in this photo illustration in Ontario, Canada, on February 19, 2026. (Photo by Thomas Fuller/NurPhoto via Getty Images)

8 facts about Americans and TikTok

In the wake of TikTok’s deal to make its U.S. operations backed largely by non-Chinese investors, here’s what we know about Americans and TikTok.

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    How people learn about their local community

    Citizens’ media habits are surprisingly varied as newspapers, TV, the internet, newsletters, and old-fashioned word-of-mouth compete for attention. Different platforms serve different audience needs.

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