Numbers, Facts and Trends Shaping Your World

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    Increasingly, Americans Prefer Going to the Movies at Home

    The start of the summer blockbuster movie season has Hollywood hoping for the usual stampede to the theaters, but now more than ever, the place that most Americans would rather watch movies is under their own roof.

  • report

    The Cell Phone Challenge to Survey Research

    Summary of Findings A growing number of Americans rely solely on a cell phone for their telephone service, and many more are considering giving up their landline phones. This trend presents a challenge to public opinion polling, which typically relies on a random sample of the population of landline subscribers. A new study of the […]

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