Online Scams and Attacks in America Today
73% of U.S. adults have experienced some kind of online scam or attack, and these are common across age groups. Most get scam calls, texts and emails at least weekly.
Numbers, Facts and Trends Shaping Your World
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What Web Browsing Data Tells Us About How AI Appears Online
One month of web browsing data shows most respondents visited a search page with an AI-generated summary, but visits to in-depth content about AI were much rarer.
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A majority of U.S. TikTok users are there for product reviews and recommendations
A majority of U.S. adult TikTok users (62%) say a reason they use the site is to look at product reviews or recommendations.
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Majority of Americans aren’t confident in the safety and reliability of cryptocurrency
A 63% majority of Americans have little or no confidence that cryptocurrencies are reliable and safe, but some groups are more wary than others.
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When Online Content Disappears
A quarter of all webpages that existed at one point between 2013 and 2023 are no longer accessible.
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Online shopping has grown rapidly in U.S., but most sales are still in stores
Through the first three quarters of 2023, retail e-commerce totaled $793.7 billion, or 14.9% of all retail sales.
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A majority of Americans have heard of ChatGPT, but few have tried it themselves
Just 14% of all U.S. adults say they have used ChatGPT for entertainment, to learn something new, or for their work.
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On alternative social media sites, many prominent accounts seek financial support from audiences
23% of the prominent accounts on the seven alternative social media sites studied sought financial support from their audiences in June 2022.
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For shopping, phones are common and influencers have become a factor – especially for young adults
Social media is an important tool for consumers, with some Americans – particularly younger adults – turning to influencer recommendations.
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Payment apps like Venmo and Cash App bring convenience – and security concerns – to some users
PayPal is used by a majority of U.S. adults (57%). Smaller shares report ever using Venmo (38%), Zelle (36%) or Cash App (26%).
