Social Media Update 2016
The share of Americans who use Facebook is on the rise: 79% of online adults use the platform, more than double the share that uses Twitter, Pinterest, Instagram or LinkedIn.
Numbers, Facts and Trends Shaping Your World
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Smartphones help those without broadband get online, but don’t necessarily bridge the digital divide
Many Americans rely on cell phone internet access due to a lack of broadband at home. But are these devices a good substitute?
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More than half of smartphone users get news alerts, but few get them often
More than half of U.S. smartphone users say they get push notifications on their phones’ screens, but only about half of those who ever get these alerts click through to the full story.
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The Modern News Consumer
Digital innovation has had a major impact on the public’s news habits. How have these changes shaped Americans’ appetite for and attitudes toward the news?
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Shared, Collaborative and On Demand: The New Digital Economy
The sharing economy and on-demand services are weaving their way into the lives of many Americans, raising difficult issues around jobs, regulation and the potential emergence of a new digital divide.
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Facebook, Twitter play different roles in connecting mobile readers to news
Facebook sends by far the most mobile readers to news sites of any social media site, while Twitter mobile users spend more engaged time with news content.
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Long-Form Reading Shows Signs of Life in Our Mobile News World
On cellphones, longer news stories get about twice the engaged time from readers as shorter pieces do. They also get roughly the same number of visitors.
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Global tech companies see India’s vast offline population as untapped market
Only about a fifth of India’s roughly 1.2 billion people are online, according to a recent Pew Research Center report, and the world’s biggest technology companies are clamoring for this large, untapped user base. Facebook recently tried (and failed) to implement its “Free Basics” internet program, and Google is also vying for the vast Indian […]
