Numbers, Facts and Trends Shaping Your World

Social Media

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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.


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    Cities Online: Urban Development and the Internet

    This report examines how institutions in five cities (Austin, Texas; Cleveland, Ohio; Nashville, Tennessee; Portland, Oregon and Washington, D.C.) are adapting to the Internet as an economic development and community-building tool. The experiences in these communities suggests that the Internet is best used to encourage bottom-up initiatives, encourage and nurture catalytic individuals in communities, encourage public funding for technology programs, encourage “bridging” among groups, and encourage experimentation.