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Social Media

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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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Social Media

Publications

  • presentation

    The Rise of the e-Patient

    Director Lee Rainie presented to physicians, administrators, and staff at Providence St. Joseph Medical Center in Burbank, California on January 12 on understanding social networking and online health information seeking.

  • short reads

    Using Social Media to Keep in Touch

    Roughly two-thirds (67%) of social media users say that staying in touch with current friends and family members is a major reason they use these social media sites like Facebook, Twitter, MySpace or LinkedIn.

  • report

    The Year in News 2011

    What stories and which people generated the most news coverage in 2011? PEJ’s annual Year in the News report offers answers. The Year in News 2011 Interactive allows users to explore the data for themselves.

  • report

    Global Digital Communication: Texting, Social Networking Popular Worldwide

    Cell phones are owned by large majorities of people in major countries around the world, and they are used for much more than just phone calls. In particular, texting is widespread in both wealthy nations and the developing world. Social networking is also popular in many nations around the globe.

  • short reads

    Twitter and the Campaign: Its Coverage of Ron Paul

    Between May 2 and Nov. 27 of this year, there were more than 1.1 million postings on Twitter about Republican presidential hopeful Ron Paul. He received far more discussion on social media than in the traditional news outlets.

  • presentation

    State of Social Media: 2011

    Senior Research Specialist Mary Madden will present the Project’s latest research on social media adoption.

  • report

    Why Americans use social media

    Social networking sites are appealing as a way to maintain contact with close ties and reconnect with old friends.

  • report

    How Mainstream Media Outlets Use Twitter

    Twitter has been embraced by news organizations today, but is used in limited ways, according to a new study by the Project for Excellence in Journalism and The George Washington University.