Age & Generations

reportFeb 26, 2026

Lower-income adults with an aging parent, spouse or partner are more likely to be caregivers than those in higher income tiers.

reportNov 6, 2025

short readJan 9, 2026

Stock photo of a man and woman celebrating an 80th birthday with cake.

reportMar 19, 2025

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Age & Generations

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presentationMar 27, 2009

Cheats for Marketers: Fresh Demographics on Teen and Adult Game Play & How Games Can Teach Kids to Be Good Citizens

Aimed at the business side of the video game world, this talk outlines recent demographics on teen and adult video game play, discusses parents as gatekeepers to teen game play and parents’ behavior, attitudes and concerns around games. Finally, t…
short readsMar 9, 2009

Older Americans Increasingly Sign Online

The percentage of those ages 70 to 75 using the internet has nearly doubled, from 26% in 2005 to 46% in 2008.
reportFeb 26, 2009

Newspapers Face a Challenging Calculus
reportFeb 26, 2009

Newspapers Face a Challenging Calculus

The growth in readership online has not offset the decline in print for newspapers.
short readsFeb 24, 2009

Gen X: Online Grown-Ups

Two-thirds of those ages 33 to 44 do their banking online and 80% have gone shopping on the internet.
reportFeb 11, 2009

Rare Diseases and Online Resources

One in ten Americans is living with a rare disorder. The internet can be a vital source of information for people who may never have otherwise met someone else with their disease or condition.
reportJan 28, 2009

Generations Online in 2009

Over half of the adult internet population is between 18 and 44 years old. But larger percentages of older generations are online now than in the past, and they are doing more activities online.
presentationJan 28, 2009

Generations Online: Charts

This is a series of charts related to the “Generations Online in 2009” report released on Jan. 28, 2009.
reportJan 28, 2009

Generational differences in online activities

Contrary to the image of Generation Y as the “Net Generation,” internet users in their 20s do not dominate every aspect of online life. Generation X is the most likely group to bank, shop, and look for health information online.
reportJan 14, 2009

Adults and Social Network Websites

The share of adult internet users who have a profile on an online social network site has more than quadrupled in the past four years — from 8% in 2005 to 35% at the end of 2008.