Numbers, Facts and Trends Shaping Your World

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Short Reads

Short-form data and analysis from Pew Research Center writers and social scientists. To view all our reports and publications, visit our main Publications page.

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  • short reads

    The Enthusiasm Gap

    Far more Republicans than Democrats say they are more enthusiastic than usual about voting in this year’s congressional election.

  • short reads

    The Preference Gap

    Among all registered voters, preferences are about evenly divided — 44% Democratic, 43% Republican. But among likely voters, Republicans lead by 6 points (48% to 42%) — one of the largest gaps in preferences between all voters and likely voters ever recorded in Pew Research Center surveys.

  • short reads

    Attention Online Shoppers

    Nearly six-in-ten adults have gone online to research a product or service they purchase.

  • short reads

    Apple vs. Google

    In a year-long study of tech media, Apple proved to be the most-covered technology company, besting Google, Twitter, Facebook and Microsoft.

  • short reads

    Boo!

    Boo!Boo! Nearly one-in-five Americans say they have seen or been in the presence of ghosts. Happy Halloween!

  • short reads

    mp3 Players

    Nearly half of all adults own an mp3 player such as an iPod.

  • short reads

    Cell Phones, Polls and the 2010 Midterms

    Data from Pew Research Center polling this year suggest that the bias from not including cell phones in election surveys is as large as, and potentially even larger than, it was in 2008.