Numbers, Facts and Trends Shaping Your World

Millennials and Music

Portable music devices, like the iPod or other mp3 player, are especially popular among Millennials. Fully 74% of adults younger than age 34 own such a device, and more Millennials own an iPod or similar device than own other popular tech devices such as a laptop (70%) or game console (63%). Only cell phones — owned by nearly all Millennials (95%) — are a more popular gadget among this age group.Overall, just less than half (47%) of all adults own an iPod or related device. A 56%-majority of Gen X members own such a device, as do 42% of Young Boomers. Far fewer Older Boomers (26%) or members of the Silent (16%) and G.I. (3%) generations have an iPod or similar device, though. Read More