Numbers, Facts and Trends Shaping Your World

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    Part 2: Facebook Activity

    Those who allowed us to access their Facebook logs gave us a chance to explore a more extensive set of Facebook activities than we could capture through a phone survey. We were able to explore the frequency of these activities, how activities are related to the size of people’s Facebook friends list, how long they […]

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    Rising Fuel Prices Top Story for Public

    Overview Rising fuel prices topped the public’s news interest last week as the average cost of gasoline neared $4.00 a gallon. About a quarter (26%) say they followed news about rising gas and oil prices more closely than any other story, according to the latest weekly News Interest Index survey, conducted March 15-18 among 1,009 […]

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    Main Findings: Higher education’s destination by 2020

    Respondents’ thoughts Descriptions of future economic stress and economic divides were prevalent in responses to this survey question on higher education. While some who chose the first scenario said educational institutions are too static and will not move forward quickly to implement new digitally assisted approaches, others who chose that scenario said such change is […]

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    Search Engine Use 2012

    Even though online Americans are more satisfied than ever with the performance of search engines, strong majorities have negative views of personalized search results and targeted ads

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    Part 4: The state of e-book reading

    Introduction Altogether, 43% of Americans age 16 and older have read long-form writing in digital format as of December 2011 – either e-books or newspaper or magazine material in digital form. We get that figure by combining those in the December survey who have read e-books with the 31% of those who regularly read news […]

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    Chapter 4: Optimism in the face of Tough Times

    Despite the Great Recession and the sluggish recovery that followed, young adults remain extremely confident about their financial future. While a large majority of those ages 18 to 34 (whether they are employed or not) say they do not currently have enough money to lead the kind of life they want, most believe they will […]

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    Sample Surveys and the 1940 Census

    The 1940 Census was notable in the history of census-taking because it was the first in which some questions were asked of sample of Americans. This change enabled the Census Bureau to add questions to the form that were relevant to the Great Depression, and opened the door to the widened use of sample surveys in later censuses.

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    Reactions to the “Mormon Moment”

    Note: For the Center’s most current data on Latter-day Saints (sometimes called Mormons), read our 2026 report “Tradition and Change Among Latter-day Saints in the U.S.” Mitt Romney’s presidential campaign, the Broadway musical “The Book of Mormon” and other popular treatments of Mormonism in entertainment media have brought sustained attention to Mormons and their religion, but Mormons […]

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    Many Voters Unaware of Basic Facts about GOP Candidates

    Overview Many voters do not know basic facts about the Republican candidates running for president or the early primary calendar. While a sizable majority (69%) knows that Newt Gingrich served as speaker of the House, only about half (53%) identify Massachusetts as the state where Mitt Romney served as governor. Fewer than half of registered […]