Social Media Fact Sheet
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
Numbers, Facts and Trends Shaping Your World
Today YouTube and Facebook are the most-widely used online platforms. Explore the demographic patterns and trends shaping the social media landscape.
American TikTok users follow far more pop culture and entertainment accounts than news and politics ones.
Nine-in-ten U.S. teens say they use YouTube. Majorities also use TikTok (63%), Instagram (61%) and Snapchat (55%).
The share of Americans who support the U.S. government banning TikTok now stands at 32%, down from 38% in fall 2023 and 50% in March 2023.
TikTok users under 30 see its impact on democracy more positively than older users, with 45% of this group saying it’s mostly good for American democracy.
Nearly half of U.S. teens (46%) say they’re on the internet almost constantly. YouTube, TikTok, Instagram and Snapchat remain widely used by teens.
Most TikTok users see news-related content on the platform – but much of it comes through influencers or celebrities, not journalists.
YouTube is the most popular online platform among teens, with roughly nine-in-ten saying they use the site. And more than half of teens report using TikTok, Snapchat and Instagram.
Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.
TikTok has grown in popularity in recent years, attracting users with short-form videos ranging from viral dances to product reviews to mental health stories. It’s also grown as a place for news – particularly among young people. And politicians and activists alike have used the platform to engage with issues they care about. To learn […]
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