Another element of the revenue question is how much to build content inside apps – applications that come pre-loaded and that people can download to the devices. Many believe that apps, purposefully built for the touch screen environment, better set up for reading (at least initially) and offering the ability to read offline, would appeal […]
When is the time of day people consume news? (And by implication, when is the best time for potential advertisers, or political actors, to try to reach mobile news consumers?) Here we find that mobile technology is changing behavior patterns, but in ways that might be more subtle than some might have expected. To begin […]
CONTACT: PEJ Deputy Director Amy Mitchell, Director Tom Rosenstiel at PEJ or Amy Jaick, The Economist Group Communications Manager at 212.641.9834 The Future of Mobile News New Study Finds Half of U.S. Adults Have Mobile Internet – With Big Implications for News October 1, 2012-The percentage of Americans who have mobile internet access has risen […]
While only a minority (38% of tablet news users and 42% of smartphone users during the week) get news multiples times throughout the day, their news habits stand out from those who check in just once a day. And this continuous news consumer group probably carries a good deal of appeal for both news organizations […]
The other main hope for revenue on mobile devices is advertisements. On computers, years of research have raised significant questions about whether consumers are irritated by or even notice online ads. And there are so many new websites launching all the time that the price that any news producer can charge for ads online keeps […]
The data also contain some hints that mobile technology is possibly being embraced by minority populations as a news source for reading in ways that newspapers never were. While overall, blacks are somewhat less likely to own a tablet than are whites (14% vs. 22%), those who do are more likely to get news on […]
One of the biggest questions about mobile technology-especially tablets-is whether it would establish or re-establish a deeper relationship for consumers with news content. Past research has found that on desktop and laptop computers, people read or watched quickly, even fleetingly. If the pleasure and convenience of reading on a mobile device that people can hold […]
Just over half, 56%, of tablet owners use their devices at least weekly for social networking. That is the same as in the summer of 2011 and is on par with playing games but higher than reading books or watching video. On the smartphone, 62% use social networks at least weekly. But most of these, […]
For almost everyone, mobile technology is a way to get breaking news. People use both mobile devices (tablets and smartphone) heavily for checking headlines: 57% of tablet news users do so regularly and another 35% sometimes. The pattern is nearly identical on smartphones with 53% regularly checking headlines and 32% doing so sometimes. While headline-checking […]
The analysis in this report is based on a survey conducted June 29-August 8, 2012 among a sample of 9,513 adults, 18 years of age or older. The survey was conducted by GfK Knowledge Networks (KN) among a random sample of households in their nationally representative online research panel. KN panel members are recruited through […]
