Numbers, Facts and Trends Shaping Your World
Most Americans continue to track local and national news most of the time, while most say they follow international news only when important developments occur. A 57% majority follows local community news closely most of the time, whether or not something important is happening. Similarly, 55% follow national news most of the time. By contrast, […]
Overview For more than a decade, the audiences for most traditional news sources have steadily declined, as the number of people getting news online has surged. However, today it is not a choice between traditional sources and the internet for the core elements of today’s news audiences. A sizable minority of Americans find themselves at […]
Summary of Findings The upcoming Democratic National Convention is generating much more public interest than did the party’s convention four years ago. Fully 59% of Americans say they are interested in following what happens at the Democratic convention, up from 36% in 2004. Nearly a third (31%) say they are very interested, while 28% say […]
Summary of Findings As the floods in the Midwest continued to devastate parts of that region, public interest in the story increased moderately last week, but still remained significantly lower than interest in the massive floods that struck the region in 1993. Roughly four-in-ten (39%) followed the floods in the Midwest very closely, up from […]
Buying goods and services is at once simpler and more demanding in the digital age. A few years ago, the act of buying something usually meant going to a store and seeing whether what you wanted was available or whether a close substitute would suffice. Perhaps a customer came to the store armed with information […]