Just-in-time Information through Mobile Connections
86% of smartphone owners used their phone in the past month to make real-time queries to help them meet friends, solve problems, or settle arguments
One way to further understand how well the surveys performed is to compare survey respondents with those who did not respond to the survey, using household data from third-party sources. An attempt was made to match all responding and non-responding households to records in two large national databases so they could be compared on a […]
Background 1. Where do the restrictions on religious organizations’ participation in the political process come from? The Internal Revenue Code prohibits intervention in political campaigns by organizations that are exempt from federal income tax under section 501(c)(3), including religious organizations. To qualify for 501(c)(3) tax-exempt status under the Internal Revenue Code, an organization must meet […]
In our interviews, we asked executives to identify the biggest internal and institutional obstacle at their companies to forging a successful business model. The response was nearly unanimous. Officials at 10 of the 13 companies said their biggest challenge was the continuing tension between people in their organizations who are advocating a more aggressive digital […]
If targeting online advertising is one potential method for news sites to get more revenue from online ads, discount sites like Groupon or other similar services were seen as another possible revenue stream for news. The initial popularity of Groupon and then of competing discount sites like LivingSocial was seen by many in the news […]
Traditionally, the three broadcast networks have not had marked variations in their selection of news. That appears to be changing. In 2011, one network appears to differentiating itself with a more hard news orientation. CBS, which publicly has announced that it is trying to define itself with a more hard news approach, devoted almost one-third […]
By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition. In this environment, an […]