7. News influencers on Instagram
News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.
Numbers, Facts and Trends Shaping Your World
News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.
YouTube, TikTok, Snapchat and Instagram remain the most widely used online platforms among U.S. teens. And teens are less likely to be using Facebook and Twitter (recently renamed X) than they were a decade ago.
YouTube news influencers are more likely to explicitly identify with the political right than the left. Few have links to the news industry.
News influencers on the site are more likely to explicitly identify with the political right than left. They’re also much more likely to be men.
News influencers with a current or past connection to a news organization are less likely to explicitly advertise their political orientations.
Far more of the site’s news influencers explicitly identify with the political right than left, and two-thirds are men.
Almost two-thirds of news influencers are men. And except on TikTok, more influencers explicitly identify with the political right than the left.
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
We share the “why” and “how” behind our use of an online discussion board as a qualitative research method.
News influencers on TikTok stand out from other sites for having a smaller gender gap and being more balanced in political leanings.
Notifications