What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “social media”
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short reads
Americans say politically motivated violence is increasing, and they see many reasons why
Just over half of Americans see left-wing (53%) and right-wing (52%) extremism as major problems.
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report
1. How parents describe their kids’ tech use
Screen time has long been a hot topic for parents. Many think that parenting has gotten harder over the years, with technology being a key reason why. Between the rise of AI, the staying power of platforms like YouTube, and the ubiquity of screens, parents face a wide range of choices about kids’ tech use. […]
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report
2. What makes someone a journalist?
Americans largely see those who work on news content in “traditional” media as journalists, but less so for those working in “new” media.
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short reads
Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
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decoded
How online discussion boards informed our study of what ‘news’ means to Americans
We share the “why” and “how” behind our use of an online discussion board as a qualitative research method.
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data essay
What Is News?
As people are exposed to more information from more sources than ever before, how they define and feel about “news” has become less clear-cut.
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short reads
Many Israelis say social media content about the Israel-Hamas war should be censored
Most Israeli adults do not post or share about political and social issues online – including the war between Israel and Hamas.
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report
7. News influencers on Instagram
News influencers on Instagram were less likely than those on other sites to post about politics during summer 2024.
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short reads
How the audiences of 30 major news sources differ by age
The median age of regular news consumers ranges from 39 for Univision to 63 for Newsmax.
