Numbers, Facts and Trends Shaping Your World

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  • report

    Teens, Smartphones & Texting

    Texting volume is up while the frequency of voice calling is down. About one in four teens say they own smartphones.

  • report

    Communication choices

    Texting dominates teens’ general communication choices When asked generally about how they communicate with people in their lives – not just about their friends, but about all kinds of people – teens point to text messaging as the dominant daily mode of communication. Among all teens: 63% say that they use text to communicate with […]

  • report

    Mobile Devices and News Consumption: Some Good Signs for Journalism

    The migration of audiences toward digital news advanced to a new level in 2011 and early 2012, the era of mobile and multidigital devices. More than three-quarters of U.S. adults own laptop or desktop computers, a number that has been stable for some years.1 Now, in addition, 44% of adults own a smartphone, and the number of tablet owners grew by about 50% since the summer of 2011, to 18% of Americans over age 18.

  • report

    Nontraditional Revenue Streams

    Many newspaper analysts and insiders have suggested that the industry must find additional revenue streams-beyond advertising and subscription-to ultimately arrive at a mix of revenue streams that constitutes a successful digital business model. This study probed the degree to which newspapers were trying nontraditional revenue experiments. What we found was that while almost half the […]

  • report

    On Twitter, Still Tough Going for Komen

    After the furor over its decision to defund Planned Parenthood, the Susan G. Komen foundation reversed course and a key official resigned.

  • short reads

    Using Social Media to Keep in Touch

    Roughly two-thirds (67%) of social media users say that staying in touch with current friends and family members is a major reason they use these social media sites like Facebook, Twitter, MySpace or LinkedIn.

  • report

    Digital: News Gains Audience but Loses Ground in Chase for Revenue

    Two numbers symbolize the intensifying challenge and opportunity the digital world poses for the news industry: In 2011, social media giant Facebook grew to 133 million active users from 117 million in the U.S.1 And in the final months of the year, tablet ownership in the U.S. nearly doubled, to 18% of Americans.

  • presentation

    State of Social Media: 2011

    Senior Research Specialist Mary Madden will present the Project’s latest research on social media adoption.

  • report

    Buying Digital Advertising: A Brief Overview

    By Professor Joseph Turow, Ph.D., University of Pennsylvania Advertising in the digital era functions very differently than in the past. A myriad of new factors weigh in on an advertiser’s decision making process based on the products, goals of the campaigns, nature and location of the target audiences, budgets, and competition.  In this environment, an […]

  • report

    IX. Jody Agius Vallejo: Latino Ethnicity and America’s Future

    <!– Tell Us Your Story Join the conversation about ethnic identity on the Pew Hispanic Center Facebook page. –> The U.S. will soon be a minority-majority country, a demographic change that is fueled by Latino population growth.  What do patterns of Latino ethnic identification foreshadow for a nation that is becoming more ethnically diverse? The […]