The Rise of the “Connected Viewer”
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these ‘connected viewing’ experiences
Numbers, Facts and Trends Shaping Your World
52% of adult cell owners use their phones while engaging with televised content; younger audiences are particularly active in these ‘connected viewing’ experiences
Game mechanics like rewards and feedback loops are gaining ground in digital life and many experts think they will spread widely to key domains like education and health by 2020. Others worry about a darker side.
Texting volume is up while the frequency of voice calling is down. About one in four teens say they own smartphones.
Texting dominates teens’ general communication choices When asked generally about how they communicate with people in their lives – not just about their friends, but about all kinds of people – teens point to text messaging as the dominant daily mode of communication. Among all teens: 63% say that they use text to communicate with […]