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Search results for: “social media”


  • report

    Assessing the Representativeness of Public Opinion Surveys

    Overview For decades survey research has provided trusted data about political attitudes and voting behavior, the economy, health, education, demography and many other topics. But political and media surveys are facing significant challenges as a consequence of societal and technological changes. It has become increasingly difficult to contact potential respondents and to persuade them to […]

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    Chapter 6: Political and Civic Life

    More so than the general public, Asian Americans prefer an activist government, approve of President Obama’s job performance, are satisfied with the direction of the country and identify with the Democratic rather than the Republican Party. However, their political views are similar to those of the general public on two high-profile social issues—homosexuality and abortion. […]

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    Part 1: Teens and Social Networks

    Internet adoption over time by teens and adults Internet use is nearly universal among American teens; 95% of those ages 12-17 are internet users, up slightly from November 2004 (when 87% of teens went online). Internet usage is higher among teens than among adults as a whole (as of August 2011, 78% of all adults […]

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    Section 1: Survey Comparisons and Benchmarks

    For the past few decades, telephone survey researchers have faced increasing difficulty contacting Americans and getting reluctant people to cooperate. Surveyors also face the challenge of adequately covering the U.S. population at a time of growing cell phone use. More than a third of households can be reached only on a cell phone, thus making […]

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