On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
Today, nearly all U.S. teens (96%) say they use the internet every day. And the share of teens who report being online “almost constantly” has roughly doubled since 2014-2015 (24% vs. 46%).
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.