What we know about TikTok content creators
On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.
Numbers, Facts and Trends Shaping Your World
Read our research on:
Search results for: “social media ”
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short reads
Americans say politically motivated violence is increasing, and they see many reasons why
Just over half of Americans see left-wing (53%) and right-wing (52%) extremism as major problems.
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report
1. How parents describe their kids’ tech use
Screen time has long been a hot topic for parents. Many think that parenting has gotten harder over the years, with technology being a key reason why. Between the rise of AI, the staying power of platforms like YouTube, and the ubiquity of screens, parents face a wide range of choices about kids’ tech use. […]
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report
Methodology
This report aims to gain an understanding of social media influencers who focus on health and wellness topics and the experience of U.S. adults who get such information from these influencers. It uses two different methodologies, including an analysis of health and wellness influencers who regularly post on Instagram, TikTok or YouTube, as well as […]
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report
2. What makes someone a journalist?
Americans largely see those who work on news content in “traditional” media as journalists, but less so for those working in “new” media.
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short reads
Bluesky has caught on with many news influencers, but X remains popular
The share of news influencers in our sample with a Bluesky account roughly doubled in the four months after Election Day 2024, from 21% beforehand to 43% by March.
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decoded
How online discussion boards informed our study of what ‘news’ means to Americans
We share the “why” and “how” behind our use of an online discussion board as a qualitative research method.
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data essay
What Is News?
As people are exposed to more information from more sources than ever before, how they define and feel about “news” has become less clear-cut.
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short reads
How the audiences of 30 major news sources differ by age
The median age of regular news consumers ranges from 39 for Univision to 63 for Newsmax.
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short reads
Many Israelis say social media content about the Israel-Hamas war should be censored
Most Israeli adults do not post or share about political and social issues online – including the war between Israel and Hamas.
