Numbers, Facts and Trends Shaping Your World

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    Appendix A: Adjusting for mode effects when combining telephone surveys and the American Trends Panel

    Since 2018, Pew Research Center’s primary U.S. public opinion source has been online surveys conducted on the nationally representative American Trends Panel. Previously, telephone surveys were the Center’s primary U.S. public opinion source. This transition from telephone to online surveys was necessary for a variety of reasons, including declining cooperation rates by telephone and increasing […]

  • report

    Methodology

    Focus groups Pew Research Center worked with PSB Insights to conduct nine 90-minute online focus groups with a total of 44 U.S. adults from Sept. 24 to Oct. 10, 2024. The intent of this project was to explore the attitudes and experiences of adults without a four-year college degree, adults in rural areas, and people […]

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